https://www.mckinseywatteyne.com/about daily 0.75 2024-04-03 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/e29b4d17-c49a-4850-8d7a-bd7df90304f7/IMG_2992.jpg about - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mckinseywatteyne.com/work daily 1.0 2024-03-19 https://www.mckinseywatteyne.com/work/book-cover monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/34d6a471-0b5c-4220-91ee-e8f5b14da3d6/watership-down.png work - book cover design Watership Down book cover illustrated in woodcut style https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/cace468f-7d17-4096-b1de-905cd5b75db4/tailchaser-song.png work - book cover design Tailchaser's Song book cover illustrated in a woodcut style https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/7c87d158-6ab1-4eac-976a-884ea35e7736/rats-of-nimh.png work - book cover design Mrs. Frisby and the Rats of N.I.M.H. cover illustrated in a woodcut style https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/95d22406-600e-4234-bf7a-c383159cef97/Thick-Book-Mockup.png work - book cover design Book set https://www.mckinseywatteyne.com/work/sturza monthly 0.5 2022-04-15 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/30bb8530-8455-4745-b078-0247938f5f36/chocolate-bar.png work - sturza Sturza chocolate bar https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/79084582-39f3-4779-aa81-91b7c4b7bfc7/sturza-billboard.png work - sturza Sturza Chocolate billboard. Featuring an original photograph of a cowboy on a horse and the slogan, "Whiskey is liquid sunshine." https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/d3953216-ed04-4af8-9ffc-1d78dbb143de/whiskey-bottles.png work - sturza Sturza Chocolate Whiskey bottle with tin canister. https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/da3c9b7a-cf44-4227-89fc-fb56cee4a6dc/Paper-Shopping-Bags-Mockup.png work - sturza Sturza shopping bags https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/d4c6d12f-cc31-448e-b7e3-d02df18cabf5/pouch-shiny-blue.png work - sturza Sturza chocolate bon bon package. https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/291a52e2-1906-48b7-9366-cc26d464f63b/sturza-chocolate-22.png work - sturza Sturza assets: primary mark, secondary marks, tertiary marks, patterns, colors, fonts, and imagery. https://www.mckinseywatteyne.com/work/mac-attack monthly 0.5 2024-01-25 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/833da6cc-cab8-406b-a827-15286dbffedc/mac-attack-mockup.png work - mac attack Mac Attack website landing page https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/b47ff858-a4f3-45a0-81e1-241cc44b2d9d/laptop-mockup-full-scroll.png work - mac attack Mac Attack website home page full scroll https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/2dfa166a-3c4f-4ce3-8f63-70f50387f46f/store-signage.png work - mac attack Mac Attack store signage https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/270478b4-75de-4c6f-8761-d3233e544db8/mac-attack-website-redesign-v2-10.png work - mac attack Mac Attack assets: primary mark, secondary marks, tertiary marks, fonts, and colors. https://www.mckinseywatteyne.com/work/nurture monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/b229b1aa-35f0-4624-ae38-dd0cd22de810/nurture-cover-mockup.png work - nurture https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/24bfaa87-1d7b-4e6f-b992-111c6f4f0582/nurture-feature-spread.png work - nurture https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/5b9a2fcf-e857-4afa-b1c1-57b58266cc5f/nurture-supporting-spread.png work - nurture https://www.mckinseywatteyne.com/work/garamond-editorial monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/095e850a-4c63-41ba-a63d-acc2cb20cf12/garamond-mockup-1.png work - write it in garamond https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/b10eab59-f1ba-4f49-b5bf-05db02b3dd79/garamond-mockup-2.png work - write it in garamond https://www.mckinseywatteyne.com/work/this-is-not-the-same monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/37aa20f5-d282-4d28-a1c8-ce9957fe235b/tints-mockup.png work - this is not the same this is not the same bus stop poster https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/1b3a8a34-86ad-47eb-a74f-ff8b8a8c19ef/show-branding-website-mockup.png work - this is not the same this is not the same web landing page https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/83379938-1d33-4975-a0e9-a078c172e9eb/this-is-not-the-same-poster-series-02.png work - this is not the same this is not the same poster series https://www.mckinseywatteyne.com/work/posters monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/a8c5f9b6-147f-4306-9244-e570849f5a0e/geo-mockup-01.png work - posters https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/1651613319332-I6UY5E9Q15OTM74WBK5E/typeface%2Bposter-04.jpg work - posters https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/10d4984e-8733-470d-bcca-f8acb63e5189/mokosh-poster-03.png work - posters https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/e54aa8c2-01ca-4e1e-9530-0038b3311511/mw-poster-01.png work - posters https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/e99e147e-275d-4274-a34a-cde443c24213/simple-poster-mockup.png work - posters https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/5ca30b69-0a99-4ae0-8dd7-370bacd3394f/simple-poster-mockup-01.png work - posters https://www.mckinseywatteyne.com/work/nanea monthly 0.5 2022-04-25 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/652d9b32-fa53-4b6e-8fd0-ebe1d6e090a2/triple-mockup-coffee-bags.png work - nanea nanea coffee bags https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/da7e80bc-4304-4cf0-b499-45106d7cc68e/coffee-pods.png work - nanea nanea coffee pods https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/94b02b90-a0b8-4dc6-9c2f-f11649fe84a5/assets.png work - nanea nanea coffee collective assets https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/cce7cdf4-8d73-408d-8716-96e7ebed00e2/bag-mockup.png work - nanea nanea re-usable bag https://www.mckinseywatteyne.com/work/posterzine monthly 0.5 2022-04-28 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/c6213800-c813-445b-8046-5f38124205ba/DSC_0767.png work - usu posterzine https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/1649368928702-Y2ZXVC9AT898FKXA66HG/DSC_0774.jpg work - usu posterzine posterzine folded cover https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/1649368889889-GPW21K5G9MQ991S5X5IY/DSC_0761.jpg work - usu posterzine posterzine first opening spread https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/1649368910077-3JRL8FJ0AIZZSI7S80EM/DSC_0763-2.jpg work - usu posterzine posterzine half open https://www.mckinseywatteyne.com/work/the-invitation monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/1649370037503-GR81GEUEBPGI7ZOVJY77/DSC_0731.jpg work - the invitation the invitation cover https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/b48f0dc3-d1e2-4cff-b49c-51c7a27dcd79/edit.png work - the invitation the invitation film essay https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/b4690bc5-df20-43d6-8115-51950f49a7aa/DSC_0745.png work - the invitation the invitation film essay https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/53d5a4e4-3285-4221-a9d4-8965742117f4/DSC_0734.png work - the invitation the invitation script https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/8778d719-25a1-4f0f-ac10-9ead0bc72541/DSC_0738.png work - the invitation the invitation script https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/f73507c5-1286-4ecc-badd-5bda0f23a2f3/DSC_0740.png work - the invitation the invitation script https://www.mckinseywatteyne.com/work/green-house-co monthly 0.5 2022-04-25 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/e1ef2e86-205a-4f97-82f9-2ffbdbcc6307/laptop-mockup.png work - green house co. green house co. web landing page https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/b3b17ec5-f2e6-4a1f-be62-fb0379120954/mockup-02.png work - green house co. https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/be32349a-b1e7-4a4a-842e-1934e016e69d/simple-stationary-mockup.png work - green house co. green house co. stationary https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/9f9dca13-7d57-421b-8530-6ed0684e0a2b/Flowers-Packaging-Mockup-Set-by-Creatsy-%281%29.png work - green house co. green house co. fresh flower bouquet https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/2d560c78-90a5-469a-bc1b-f64d743b9d13/assets.png work - green house co. green house co. assets: primary mark, secondary marks, brand elements, colors, and fonts. https://www.mckinseywatteyne.com/work/kyndr monthly 0.5 2022-04-15 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/6fb32abf-04ae-42d6-b5b6-4e1d3273a42e/bag-set.png work - kyndr https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/a8ebc2e2-b31f-4676-9fbf-af41b2534738/bag-1.png work - kyndr https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/fed13412-0a39-4a20-8f74-c85f60b41426/bag-2.png work - kyndr https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/f0e1b829-e069-47cd-b49f-891e68dbd6e6/bag-3.png work - kyndr https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/37c92bbb-36cf-44cc-a31b-99a9fcd5ea1a/bag-4.png work - kyndr https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/934cf425-1d20-401e-a501-c9b34d1dfe49/assets.png work - kyndr https://www.mckinseywatteyne.com/work/divorce-and-kids monthly 0.5 2022-05-03 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/0365b8b8-c6bd-49fa-bcc1-641135b416e0/simple+poster+mockup-03.png work - divorce and kids - Divorce for Kids: Quilt Within the quilt, you’ll find various quotes from personal interviews as well as statistics and facts about divorce in relation to kids. There is a lot of symbolism within the colors and elements in the design of the quilt. I aimed to use pastel colors to touch on the naivety that youth allows us at times. The green represents growth and growing through the experience of divorce as a child. The red represents the anger and love that can be felt. Orange is a forward thinking and outward thinking color, it is an optimistic color that helps people move on. The lilac purple color is a nostalgic color, it was the color of my childhood bedroom growing up. Lilacs also hold a lot of memories for both me and my sisters, so it felt like it made sense to include it. For the elements, I wanted something to visualize divorce. To me, divorce is confusing, chaotic, and messy. That’s where the scribbles come from. I included broken hearts, broken home, and broken rings to drive that idea of divorce home. It also is meant to mimic a traditional quilt with the squares, while remaining contemporary by keeping it fresh with unexpected elements. https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/bcd7a78d-013a-4041-8875-355f304dc6f8/IMG_9646.jpg work - divorce and kids https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/e8ed915f-3940-4c5d-a1d8-d5d80f1aa6e6/DSC_1543.jpg work - divorce and kids https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/872988f7-8409-4b38-8e2e-599b9bd09abb/DSC_1545.jpg work - divorce and kids https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/2295a8bd-baa6-4561-8049-56398391e3ca/DSC_1556.jpg work - divorce and kids https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/8b6852d3-5641-427a-ab32-6b04d9f8fd3b/DSC_1561.jpg work - divorce and kids https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/d9a9cd81-4c9b-4a41-a608-96445fa0f60c/DSC_1566.jpg work - divorce and kids https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/b15adf1f-cac6-44c0-a4ca-b851e79bc6cd/DSC_1573.jpg work - divorce and kids https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/deadd7d7-01d5-4b75-9cac-be21336614ab/IMG_9644.jpg work - divorce and kids https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/f41f2965-745f-452d-87dd-0ffa0e517c65/IMG_9662.jpg work - divorce and kids https://www.mckinseywatteyne.com/work/adobe-consonant monthly 0.5 2024-01-25 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/3da30237-811c-4666-bab6-7c3355aea838/Deck-design-6.png work - adobe | consonant https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/3dce2e04-2b8e-4bba-9814-d253064b810f/8+-+Project_Carousel_2500x1667-5.png work - adobe | consonant https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/0068d946-ee21-4978-a2b2-29793fcfdaa7/Deck-design-5.png work - adobe | consonant https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/3d4ae3e9-9324-4aa2-a129-e9f6169c129a/8+-+Project_Carousel_2500x1667-4.png work - adobe | consonant https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/1356c71b-68fa-4eca-b72d-dccc09fd5aba/Deck-design-2.png work - adobe | consonant https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/84b16162-0191-4999-a2cc-696b8054c8dd/8+-+Project_Carousel_2500x1667-3.png work - adobe | consonant https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/e6803358-f83f-4082-b3f2-1540ccf4e757/8+-+Project_Carousel_2500x1667-2.png work - adobe | consonant https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/bde44204-8d4f-439f-8815-afbb2aea9515/8+-+Project_Carousel_2500x1667-1.png work - adobe | consonant https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/3af5ca4a-f508-4db7-a4ea-785710b16486/8+-+Project_Carousel_2500x1667.png work - adobe | consonant https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/5f074e1a-7f15-4dee-a52e-74d1d547829a/Letter2.png work - adobe | consonant https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/e64b3840-072c-4a66-aab6-a768e9ddd89c/Full+4.png work - adobe | consonant https://www.mckinseywatteyne.com/work/salescon24 monthly 0.5 2024-01-25 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/05e8c3b5-3e2d-41d1-ad03-25b08f5a2286/Option2+f.png work - salescon 2024 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/6d5b5b6d-99b5-47c9-bc4e-8669669b733c/Option2+h.png work - salescon 2024 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/b747c8b9-577a-49a1-9651-043d6f3e817e/Option2+i.png work - salescon 2024 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/7f3cd6e8-b8fe-495c-b984-465023c62081/IMG_1300.jpg work - salescon 2024 https://www.mckinseywatteyne.com/work/verizon-mr-right monthly 0.5 2024-03-19 https://images.squarespace-cdn.com/content/v1/623a4b446a4311155c254118/047af25d-85d1-4624-9e97-be1bd3460e3b/%F0%9F%92%BB++Macbook.png