Star Wars x Amazon Owala Exclusive

art director

Stepped in as art director two weeks before the shoot following a team transition. The original concept featured Star Wars ship wreckage, which was denied in Disney's approval process — I pivoted the set design to generic wreckage that preserved the gritty, intergalactic feel without infringing on licensed assets. Led on-set art direction through the shoot, then designed the full suite of social and Amazon A+ assets. The campaign launched as an Amazon exclusive, performed well, and was featured on the Amazon homepage for Star Wars Day.

• Creative Director: Inese Silina

• Art Director: Mckinsey Watteyne

• Director/DP: Tony Covarrubias

• Photographer: Luke Tolley

• Post-Production Specialist: Brennen Madsen