Owala | Made by Mary
designer | art director
The Made by Mary x Owala collaboration was rooted in a deeper story: a necklace for your bottle and a bottle for your necklace. More than a product launch, it was a campaign designed to mirror the intimacy and personalization that Made by Mary is known for. As sole designer, I was responsible for the full visual identity — from bottle design and packaging to marketing materials, social media graphics, and set design. I also art directed the campaign shoot, working closely with a Creative Director, Director/DP, photographer, and photo retoucher. to bring the concept to life in a way that felt cohesive, intentional, and true to both brands.
The official Owala | Made by Mary campaign video.
Creative Director: Inese Silina
Art Director: Mckinsey Watteyne
Director/DP: Tony Covarrubias
Photographer: Blake Tolley
Set Designer: Mckinsey Watteyne
Photo Retoucher: Derek Dodds