Wicked: For Good x Owala

designer | art director

The Wicked x Owala collaboration was a full-scope creative project celebrating the release of the Wicked: For Good film. As sole designer, I was responsible for the entire visual identity of the collab — from the bottle design and packaging through to marketing materials, social media graphics, and on-set art direction for the product photoshoot. The challenge was merging two distinct visual worlds: Owala's vibrant, consumer-friendly aesthetic and the theatrical, high-contrast world of Wicked. The result was a limited-edition collection that felt true to both brands while standing out at launch.

• Creative Director: Inese Silina

• Art Director: Mckinsey Watteyne

• Director/DP: Tony Covarrubias

• Photographer: Luke Tolley

• Set Designer: Lauren Brady

• Photo Retoucher: Derek Dodds

• Post-Production Specialist: Brennen Madsen